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Mind Games (The Good Kind): Why Noom Is More Than Just Another Diet App

  • May 27
  • 2 min read

By DWIB Contributing Writer Kowsar Abdi


Let’s clear something up immediately: if your idea of a “wellness plan” involves starving, suffering, and pretending you actually enjoy plain celery… Noom is not that girl.


Noom doesn’t come in screaming, “Cut carbs and cry about it.” It pulls up with psychology, data, and just enough accountability to make you rethink your late-night snack habits without spiraling into guilt. Growth, but make it sustainable.


The Stats Are Stat-ing

Noom isn’t just vibes and motivational quotes.


It’s built on behavioral science, and yes, there are numbers to back it up:


  • A large user analysis found that 78% of Noom users reported weight loss within 9 months

  • Users who consistently logged meals and engaged with daily lessons were almost 2x more likely to hit their goals

  • The average weight loss sits around 10–15 pounds over 16–24 weeks (slow and steady… because crash diets are embarrassing at this point)


And here’s the part people don’t talk about enough:


Noom focuses on long-term habit change, not short-term restriction. Meaning you’re not just losing weight, you’re (hopefully) not gaining it all back the second you look at a bagel.


It’s Giving Therapy… But Make It Food

Noom’s whole thing is behavior change. Why do you eat when you’re stressed? Why does boredom suddenly feel like hunger?


Why is “just one snack” never just one snack?


Instead of ignoring those questions, Noom leans in:

  • Daily mini-lessons rooted in psychology

  • Food tracking with a color-coded system (no food is banned, relax)

  • Personal coaching (aka someone gently calling you out with love)


Research in behavioral science shows that self-monitoring (like food logging) can increase weight-loss success by up to 50%.


Annoying? Maybe. Effective? Also yes.


No Foods Are Villains (But Some Are… Suspicious)


Noom doesn’t label foods as “good” or “bad”, which is refreshing, because moralizing food is tired.


Instead, it categorizes foods based on calorie density:


  • Green = low-calorie, high-volume (eat more of these)

  • Yellow = moderate (balance is key)

  • Orange = higher calorie (enjoy, just don’t spiral)


So yes, you can still have dessert. You just can’t pretend three servings is a personality trait.


Who Is This Actually For?


Noom works best for people who:


  • Are you tired of starting over every Monday

  • Want structure but not restriction

  • Can handle a little self-awareness (be honest)

  • Prefer progress over perfection


If you’re looking for a quick fix… this isn’t it. If you’re looking to actually change your habits without hating your life?

Now we’re talking.


The Slightly Petty Truth

Noom will not:


  • Cook for you

  • Stop you from opening the fridge out of boredom

  • Magically make you love kale


It will:


  • Make you think before you eat

  • Show you patterns you’ve been ignoring

  • Hold you accountable in a way that feels… uncomfortably accurate


And honestly? That’s where the real change happens.

Connect with Xa’Vonni. Publicist. Founder. Visionary.

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