THE ALLURE COLLECTIVE™ August Roundtable: The Power of Positioning ✨

Inside an intimate Divine Women in Business™ conversation on pricing, identity, offers, visibility, boundaries and what it really means to become known for something.

Hosted by Xa’Vonni, Publicist, Publisher & Founder of Divine Women in Business™

Some women entered the August Allure Collective™ roundtable through LinkedIn.

Some had crossed paths with Xa’Vonni at live networking events.

Others came through outreach, casting calls, calendars, referrals or years of moving within the same entrepreneurial circles.

One woman joined from the United Kingdom when it was nearly midnight.

Another had known about Xa’Vonni’s work for years but was only now stepping into a more formal role with Divine Women in Business™.

And, for a brief and unexpected moment, internationally recognized entrepreneur Forbes Riley appeared in the room simply to support the woman hosting it!

💗 Different women. 💗 Different businesses. 💗 Different stages of growth. 💗

One room built around connection, visibility and expansion.

The different paths that brought the women together became almost, "a live demonstration of the evening’s lesson before the lesson had officially begun"...

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Visibility creates the introduction. Positioning gives people a reason to remember you. Relationships help create authority.

That is the thinking behind Xa’Vonni’s VPA Method™: Visibility, Positioning & Authority.

“We talked about visibility last month,” she told the room. “Visibility is being seen widely.”

August was about what happens next.

POSITIONING 💎

Not simply being visible.

But becoming clear about:

• What you sell

• Who you serve

• What you charge

• Why your work matters

• What makes you different

• What you ultimately want your name to represent

  
  

And Xa’Vonni gave the women one statement that would define the evening:

“Allure women, we don’t compete. We stand out.”

Standing out, she explained, takes fearlessness.

Authenticity is the “special sauce,” the part of a brand that cannot be duplicated simply because another person happens to have the same professional title.

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How the Women Found Their Way Into the Room 🌎

For Araceli Esperanza, founder of Midwest Mujeres También, the road into Xa’Vonni’s world began through Alignable outreach.

Araceli later shared that she saw Divine Women in Business™ Magazine and felt something behind it that went "beyond branding."

She could tell the work had come from the heart.

That impression stayed with her.

She shared that the group should get a spot in the magazine and later reached out about securing a place herself as well.

That mattered.

Because it represented exactly the kind of organic advocacy Xa’Vonni believes great positioning should eventually create.

A brand should not only tell people "what it is."

At its strongest, the people who experience it begin telling other people.

During the call, Xa’Vonni pointed to the variety of relationships represented in the room: Alignable, calendar outreach, in-person networking and women she had been crossing paths with for years.

One of those women was Nikki Serenity from St. Louis.

Nikki is an influential brand ambassador, actress and model with a substantial online community who has moved within overlapping circles with Xa’Vonni for several years.

Xa’Vonni referenced that history during the call, noting that she had been seeing Nikki within their circles “for years.”

Now Nikki is entering a new chapter as one of the Divine Women in Business™ Business Reporter, bringing her existing influence, community-building ability and brand ambassador experience into the media side of DWIB.

Frith Lawson-Johnson: Global Connection From the United Kingdom

Joining from England’s historic “1066 William the Conqueror country,” Frith Lawson-Johnson brought an international presence to the roundtable.

Although it was nearly midnight in the UK and she had an early morning ahead with clients, Frith made time to connect with the women of the Allure Collective.

Her participation demonstrated the growing global reach of the Collective and the commitment women are making to build meaningful professional relationships across countries and time zones.

She had clients the following morning.

Still, she showed up.“I don’t want to keep on missing it,” she shared before signing off and saying she planned to return the following month.

Sometimes community looks "glamorous."

Sometimes it looks like logging into a women’s business roundtable at midnight because you believe the conversation is worth being part of.

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A Surprise Moment: Forbes Riley Steps Into the Room (Florida)✨

Then came a particularly meaningful moment for Xa’Vonni.

Forbes Riley briefly joined the gathering to "wish her well" and lend her presence and support.

But this was not the beginning of their connection.

Forbes had previously attended VIP dinners surrounding Xa’Vonni’s Awaken Your Light Retreat in St. Petersburg, Florida, in October 2025, where she supported and advocated for Xa’Vonni and her work.

So months later, seeing Forbes step into the August Allure Collective call simply to support the gathering became an unexpected moment of validation.

Not because another woman was required to validate the work.

But because relationships have memory.

People remember how you made them feel.

They remember whether you followed through.

They remember the rooms you created.

They remember whether the work felt genuine.

Later in the roundtable, while discussing what a “team” really means, Xa’Vonni referenced Forbes Riley herself.

Your team, she explained, is not only the people on payroll.

Your larger circle can include:

• Mentors

• Sponsors

• Advocates

• Strategic partners

• Collaborators

• Women who open doors

• Women who simply show up when it matters

Sometimes "advocacy" is a "contract."

Sometimes it is a "referral."

Sometimes it is someone walking into your room for five minutes simply to communicate:

I see what you are building. Keep going.

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“Does Your Pricing Match How You Want to Be Positioned?” 💰

With the room settled, Xa’Vonni moved into the central exercise.

XA’VONNI: What are your core products and services?

Then came the deeper questions.

Do you offer price tiers: entry level, mid-tier and premium?

Does your pricing match how you want your brand positioned in the market?

And perhaps the hardest:

What makes your premium offer worth the higher investment?

Before asking everyone else to examine their positioning, Xa’Vonni pulled up her own media kit.

A media kit is positioning.

So is your website.

So are your marketing materials.

So is your visual brand.

Even how a founder presents herself can reinforce or contradict the market position she says she wants.

“You’re a CEO,” Xa’Vonni reminded the room. “You’re a founder.” Your brand experience eventually has to match that reality.

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Araceli Esperanza (Midwest): Testing the Offer Instead of Fearing the Price

Araceli went first.

After years of providing social media and virtual assistant support for other people, she had begun moving more fully into coaching.

Her growing business included:

• Coaching around $150 per hour

• An introductory $50 day-retreat experience

• Coaching packages

• Speaking

• A published book

• A journal in development

Araceli did not need to immediately blow up her pricing.

She needed to test.

XA’VONNI: “You’ve gotta go where your audience is and where you feel comfortable but stretch a little bit as well.”

And then:

“Don’t stress out, ladies. You’re gonna experiment with your prices. You’ve gotta test your market.” That distinction matters.

Pricing is not "a moral verdict on how valuable you are as a human being."

It is a business decision.

✨ Test. ✨ Listen. ✨ Adjust. ✨ Refine.

Xa’Vonni also challenged the idea of "building a coaching business completely around hourly rates."

Hourly pricing might provide a reference point, but packages create space to sell a larger journey and transformation.

That led into one of the strongest sound bites of the evening:

“Sell the transformation, not the service.”

The better question is not only:

How much is one session?

It is: What changes because someone worked with you?

And what is that transformation worth?

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Behati Hart (Chicago): When YOU Become Part of the Positioning 🔮💻

When Behati began speaking, the conversation shifted from pricing into identity.

She had already published her book, Just Be, but had been wrestling with a question familiar to many authors:

How do you build a business beyond selling the book?Her answer began developing through artificial intelligence, coaching, experience design and her background in human-centered work...“I lean in between science and spirituality and technology,” Bahati explained.

But she also recognized something deeper.

Someone hiring her was not simply buying three topics.

They were getting Behati.

Her whimsy.

Her perspective.

Her "Chicago Afro-Latina energy."

Her ability to "connect ideas that might normally exist in completely different rooms."

Her growing ecosystem includes Just Be, Just Vibe, identity architecture and collaborative B2B experiences with local businesses.

And this was where Xa’Vonni moved naturally from roundtable facilitator into another role: Behati’s publicist.

Behati is connected with Chicago Innovation and is preparing for an upcoming workshop planned for October.

Xa’Vonni shared that they will work together around the workshop, refine Bahati’s positioning, strengthen her media materials and build out her media kit.

“She’s already doing amazing speaking,” Xa’Vonni told the room.

Now the work is about pulling the pieces together, so audiences clearly understand the larger story.

That is an important distinction in publicity.

PR is not only:

How do we get more eyes on you?

It is also:

• What should those eyes understand?

• What story connects your work?

• What should the media kit communicate?

• What should an audience remember after you leave the stage?

• What do you want to become known for?

Later, Xa’Vonni asked Behati directly:

XA’VONNI: What do you want to be known for?

Bahati described herself as "an AI ambassador working in identity architecture, connecting science, spirituality and technology."

She also described herself as a “cultural auntie” or “cultural tía,” able to bridge generational conversations.

Xa’Vonni immediately responded:

“That’s branding right there.”

Positioning did not require Bahati to remove every unusual part of herself.

It required finding the thread connecting them.

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Rebekah Gordon (NYC): “You Gotta Knuckle Down” 🍽️

Then came Rebecca Gordon, whose challenge was almost the opposite.

Rebecca did not lack experience.

She had so much of it that communicating everything simply had become difficult.

After more than two decades in hospitality, Rebecca could speak to restaurant openings, operations, systems, customer experience, employee training, menus, CRM systems, organizational culture, marketing and business restructuring.

Give her a hospitality problem and there was a strong chance she had already dealt with a version of it.

But from a positioning standpoint, breadth can create confusion.

If you can do twelve things, which three should the customer remember?

As Rebecca described everything she could improve inside a hospitality operation, Xa’Vonni heard the answer emerging.

XA’VONNI: “You gotta knuckle down, Rebecca. Knuckle down on three offers. Your best three offers.”

Rebecca began identifying potential categories:

• Full restructuring

• Operations and systems upgrades

• Culture and team health

• Brand and concept refresh

• Customer experience and optimization

Suddenly the expertise had not become smaller.

It had become easier to understand.

And easier to buy.

That led to another important Xa’Vonni positioning rule: “Stop trying to sell to everybody.”

Instead, founders should also ask: Who do I NOT want to sell to?

Clarity requires exclusion.

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Yvette: Building a Signature Method Rooted in Service

When Yvette selected “signature” as the focus for her positioning, she explained that she has already created a signature method she believes in.

“I don’t see a gap. I love it. I love the way I’m doing this,” she shared.

Her approach begins with careful screening. Yvette spends considerable time on the front end to ensure she works with people who are committed, aligned, and ready to do the work.

She also spoke honestly about pricing within her faith-based business. Many of her nonprofit clients are religious leaders serving communities while working multiple jobs. Because money can be a significant concern, she intentionally keeps her pricing accessible.

For Yvette, the mission is bigger than profit. Her organization helps fuel the people feeding those experiencing homelessness, giving immigrants a voice, and bringing marginalized communities and overlooked issues to the forefront.

The conversation opened an important positioning question: How can a purpose-driven leader protect accessibility while introducing new profit tiers that allow the mission to grow?

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Free Calls, Qualifying & Who Gets Access 📲

Rebecca’s strategy sparked one of the liveliest conversations of the evening.

The free consultation.

15 minutes?

30 minutes?

Should it exist at all?

The women had different opinions, which became part of the value of the room.

Xa’Vonni explained that "the real issue is not necessarily whether the call lasts exactly fifteen or thirty minutes."

There needs to be "a system behind it."

And one line kept coming up:

“Qualifying is everything.”

Forms.

Intake questions.

Calendly questions.

Typeform.

Website pop-ups.

Different levels of access.

All of these can help determine whether someone truly belongs on the next call.

After handling hundreds of calls in the previous year, Xa’Vonni had learned how quickly unlimited access can create overwhelming administrative work.

And she made another distinction:

People can experience your expertise for free through:

But when someone wants individualized, one-on-one access, that becomes different.

That access should be valued accordingly.

Positioning Also Means Boundaries 🚧

Eventually, the conversation became more personal.

Bahati reflected on her tendency to say "yes to opportunities."

Speaking opportunities.

Collaborations.

Projects.

Creative ideas.

Women can often do all of it.

But should they?

Xa’Vonni immediately connected that thought back to positioning:

“Positioning is all about having a healthy boundary because you can’t do everything. You’re going to wipe yourself out.”

Then came another truth:

“To build a business, girls, you really need a team.”

That team might include:

Employees

VAs

Interns

Coaches

Mentors

Publicists

Collaborators

AI tools

Family

Business partners

Advocates

But there was another side to the conversation.

Not every collaborator belongs inside your business.

The women discussed:

🔐 NDAs 🔐 MOUs 🔐 Proprietary databases 🔐 Copyright 🔐 Trademarks 🔐 Protecting intellectual property

“Copyright your work,” Xa’Vonni advised as the conversation moved toward protecting proprietary ideas and resources.

Community does not require "giving away everything you have built."

Generosity still needs discernment.

What Do You Want to Be Known For? 💗

As the evening moved toward its close, Xa’Vonni returned to one deceptively simple question:

What do you want to be known for?

Not every title on your résumé.

Not every skill you have ever developed.

What should someone associate with your name?

Xa’Vonni shared several of her own words:

Visibility. Positioning. Authority. Legacy.

She spoke about media, fashion, coaching, education and creating a better world for women entrepreneurs.

The visual world mattered too:

💗 Hot pink 🖤 Black 🤍 White ❤️ Red ✨ Feminine glamour 💼 Women confidently moving into conferences and boardrooms.

She even discussed her vision of women eventually walking into those spaces wearing Divine Women in Business™ shoes.

That’s branding right there.”

The shoe itself was not really "the lesson."

The world surrounding the brand was.

What feeling keeps repeating?

What words keep repeating?

What colors?

What values?

What experiences?

Eventually, those repetitions become what your audience remembers.

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Xa’Vonni’s Positioning Takeaways ✨

Before the women left, Xa’Vonni gave them a collection of principles to carry into the next month:

💎 Decide what you want to be known for.

💰 Choose your price tiers intentionally.

🚫 Stop trying to sell to everybody.

✨ Sell the transformation, not the service.

👑 Create a signature method.

💼 Make your premium offer obvious.

📣 Clearly communicate what makes you different.

🏆 Use testimonials, credentials and results as proof.

🎀 Make your brand experience match your pricing.

🎯 Position yourself for the right people.

🔐 Protect what you have built.

🤝 Build the right team around you.

🧪 Test your market instead of being afraid to experiment.

Positioning is not perfection.

It is refinement.

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The Question the Women Took With Them

By the end of the August roundtable, the women had not arrived at one universal business model.

That would have defeated the purpose.

• Araceli was building the next stage of a business while becoming an advocate for the very magazine that had originally helped draw her into Xa’Vonni’s world.

  
  

• Behati was translating a multidimensional identity into a clearer speaking, workshop and media platform, with Xa’Vonni supporting her as publicist ahead of her Chicago Innovation workshop.

  
  

• Rebecca was discovering that narrowing her message did not mean minimizing more than two decades of hospitality expertise.

  
  

• Yvette was thinking about the relationship between purpose, service and sustainable pricing.

  
  

• Nikki Serenity was moving from years of overlapping circles into a new role as a Divine Women in Business™ Business Reporter.

  
  

• Frith had shown that sometimes commitment looks like logging in from another country at midnight.

  
  

• And Forbes Riley’s brief appearance became a reminder of what can happen when years of networking, relationships and advocacy begin circling back.

That is why The Allure Collective™ is not designed simply as a class.

It is a room.

A place to test an idea out loud.

A place to hear another woman’s strategy and suddenly recognize the missing piece in your own.

A place where:

✨ Introductions become relationships. ✨ Relationships become collaborations. ✨ Collaborations become advocacy. ✨ Visibility becomes positioning. ✨ Positioning becomes authority.

And Xa’Vonni left the women with one final question:

What will you make clearer before next month?

Your offer?

Your price?

Your audience?

Your boundaries?

Your story?

Your media presence?

Your signature method?

Your value?

Because being talented is not always the problem.

Sometimes the market simply needs to understand what it should remember about you.

And that is the work of positioning. 💎

And Next, We Move Into Authority 👑

The conversation does not end with August.

The women of The Allure Collective™ will gather again for the next roundtable:

📅 September 22, 2026 🕕 6:00 PM – 7:30 PM CST ✨ September Focus: AUTHORITY

September will move into the third pillar of Xa’Vonni’s VPA Method™ and continue the conversation around turning expertise into recognizable authority.

Send us your email to be added to our guest list!

That means exploring the bigger platforms and assets that can help women become known for what they know:

📚 Books and publishing

🎙️ Podcasting and media

🎤 Speaking and workshops

🧠 Signature methods and intellectual property

📰 Thought leadership

💎 Products and experiences

📣 Stronger public platforms

👑 Becoming recognized as an authority in your space

August asked:

How are you positioned?

September asks:

What are you building that proves your authority?

THE ALLURE COLLECTIVE™ 💗

A complimentary monthly Divine Women in Business™ roundtable bringing together women founders, executives, authors, creatives, coaches, innovators and emerging leaders for candid business conversations, collaboration, community and growth.

The VPA Method™

Visibility • Positioning • Authority

Hosted by Xa’Vonni Publicist • Publisher • Founder Divine Women in Business™